What Is New In SEO? Top 4 Trends You Need To Know!
Author: Salman Zafar ([email protected])
Published: Friday March 26, 2021
In the last few years, many SEO changes have taken place in profound ways. It could be new technologies such as voice assistants, mobile experience evolution, and artificial intelligence.
Trend #1 – Inclusion of Videos in SEO
The way ahead seems to include online video. We can already see the popularity of YouTube because it has over one billion users.
So, if you are not making a video, it is recommended that you start now. Video, among other types of content, draws a lot of attention. But how does one improve video content? Well, it is recommended that you improve the name of the channel as well as the description of the video. In addition, we mean that there is not only keyword crimping, but the reviews are user friendly and also provides information on your channel.
Trend #2 – Search Ranking Will Be Impacted By Mobile-Friendliness
In February 2015, Google announced that mobile-friendly compliance would soon be a ranking signal for searches conducted on mobile devices. The goal of this change was to help users easily find relevant, high-quality results for sites optimized for mobile viewing. At the time of the “Mobilegeddon” announcement, Google also started using information from indexed apps as a ranking factor if a user had the app installed and was signed in.
In May 2016, mobile was on Google’s mind yet again when their blog relayed information on the “Mobile Boost” update. This change further increased the impact of the mobile-friendly ranking signal in their algorithm.
Trend #3 – People Will Be Looking For Digital Experiences
An important rating factor is the page loading speed. If the loading speed is not fast and the user interface is complicated, there will be no high quality content. And in 2018, Google added page speed as a ranking factor for the mobile version. Companies understand the importance of building strong bonds to stay with their customers for a long time. This means focusing on the user experience on the business website.
Therefore, make sure that you are working to improve the client experience so that they find the relevant information they need. Also, simplify the process of moving on to the next step. Make sure the content doesn’t contain complicated words, as this can lead to a lack of clarity and increase bounce rates, which can have a negative effect on site SEO.
Trend #4 – Image Optimization Will Have An Important Role
In the coming time, people will use images for product purchases, information retrieval, and more. For a long time, Google focused on image optimization with appropriate markings. So, it makes a lot of sense that this will stay for a long time.
So, make sure the images on your website is optimized.
Make sure all images are in sync, high quality, and on the right content page. You can use OL tags when using image crawlers.