Easy Marketing Strategies to Improve Your E-commerce Website
Author: Kenneth ([email protected])
Published: Saturday October 3, 2020
GUEST POST: Easy Marketing Strategies to Improve Your E-commerce Website
Having a hard time managing your E-commerce website and increasing your sales performance? You might want to consider changing your marketing strategies.
With the constant growth of digital marketing and the high competition in the business industry, you can get overwhelmed by the possibilities and lose track of priorities. This is why many businesses, especially the startups, have failed to meet their goals and achieve progressive success.
If you want to reach a bigger audience and improve brand exposure, you have to be smart when planning the overall upgrade that you want to implement on your E-commerce website.
To help you with making wise business decisions, here are some essential marketing strategies to make your online store more profitable.
- User-friendly navigation
First of all, you have to make sure that the site is easy to navigate. This way, your customers can quickly access the menus, see product collections, order online, and more.
If the website design and navigation is simple and intuitive, more customers will tend to stay and continue browsing.
They don’t want a complicated process where they have to open lots of links just to place an order — they want a direct transaction where everything can be done as soon as possible.
- Relevant content
In line with the navigation features, the content must also be relevant and consistent. Always update the product/service descriptions and their prices as well.
Since consumers are buying online, their decision will be based on the images and feedback shown on the site. So, it’s important to provide the full details about a product/service and this includes high-quality photos and videos and reliable reviews to gain consumer trust.
You also need to understand the needs of your targeted customers and clearly explain to them how your brand can help them solve their problems.
- SEO (Search Engine Optimization)
To achieve high search engine rankings, you need to get organic traffic on your website. In doing so, you must focus on learning different SEO strategies.
Choose which keywords are mostly used by the consumers when looking for a certain product/service.
By creating relevant content with specific keywords that match the common searches of users and catchy headings that attract their interests, you’re already doing a lot to ensure your site can rank as high as possible on the search engine results pages.
Make sure to publish readable and useful content for high-quality results too, of course. Just popping keywords into content won’t help you if your content is useless.
- Social media campaigns
Almost everyone is either using Facebook, Instagram, or Twitter. That’s why posting unique and interesting advertisements on social media is one of the most effective ways to attract new customers.
Therefore, with social media platforms, you can reach a wider audience and increase brand recognition as well. Besides, it’s much easier for customers to communicate via social media.
After creating social media accounts, you should now focus on content marketing. For instance, if you want to establish your own clothing brand online, then you need to post Instagram-worthy photos of each dress/suit with close-up captures of the fabric and details.
You must include a full-body image so they can know the actual look of the outfit. You can also suggest some fashion items that can be paired up with each piece.
Make sure to post daily and consistently. It’s also advisable to use an automated tool to be sure that your posts are on track.
Social media analytics tools must also be on your top priorities. It’s crucial to analyse the behaviour of the buyers and only share relevant information with them.
For example, Google Analytics can show you where the visitors come from and what they’re doing on your site. With this tool, you can easily manage the traffic on your site and change your strategy to be in line with the preferences of the customers.
Don’t use your accounts for promotions only, by the way: you need to talk and engage with your customers too.
- 24/7 customer service
An online customer service that’s working around the clock will provide reliable assistance to the consumers — leaving a nice first impression. Good customer service will also help you stay ahead of the competition.
Customers will always need support. That’s why most enterprises are now providing live chat whenever someone enters their sites.
If someone has an inquiry or a problem, the staff must be able to assist them immediately. When they receive prompt and responsive service, there’s a higher chance of them coming back to buy more products.
It’s also a wise strategy to recommend another product if an item is unavailable — this will increase the overall purchase rate of the customer.
For example, when Fridge Repair Singapore published their business website, they offered free online consultation and emergency services, available 24 hours a day. Up until now, they continue to provide fast responses and detail-oriented assistance, which makes them one of the most trusted companies in their industry.
Bear in mind to always monitor your website and stay updated on the digital marketing trends. That’s the best way to meet the needs of every consumer.
By building strong relationships with customers and providing a better user experience, your business will surely prosper and have more opportunities for growth in the future.