6 Best Ways To Get The Maximum Result On Your Outreach Campaign
Author: Kenneth ([email protected])
Published: Friday May 14, 2021
There are many ways to expand your outreach, but none can compete with the idea of Guest Posting.
Have you ever given it a thought? You write a blog post or two for a couple of high-quality websites, sharing your knowledge with thousands, if not millions, of readers. And how will they pay you back?
Well, many of them (surely) will either start to follow you or your blog posts. Big names do it (we all know that). However, you’ll not be the only one throwing your hat in the ring.
Editors get loads of such invites – people want to write for their blogs. But most of these Outreach Gigs end up in spam folders or email trash.
However, here are a few things you can do to get featured on a big website.
1. Look for the Right Professional
Start off with finding the right editor who can really Turn it On for you. So, how can you do it? Simply, avoid a through-proper-channel approach, either submission form or the outreach email. These are not more than mere requests.
What you need is the right person who really matters. Here’s how you do it.
Editors usually have Twitter accounts. For example, Mashable has a public Twitter list. Start finding them on Twitter, then dig deeper to find their email addresses (where they actually respond).
If you can’t see their email addresses, see how the publication’s email address is formed. For example, Forbes has this format: [email protected]
There you go. With a little focus on Twitter and email address formats, you can get right there to the exact person who can help you out.
2. Engage Like a Friend
You’ll be a complete stranger if you reach directly via email. Spend some time getting him engaged on Twitter.
- Share their content
- Retweet their articles
- Comment on their blog posts
Yes, it takes a while before they start to recognize you. The more you do, the better the chances of them responding to your outreach message.
While you’re engaging, be real. Editors know how to dig people, and they’ll know your intentions if you play it fake. So, take a genuine interest, and let them analyze you.
3. Avoid These Things
Let’s say you’ve got the chance to really pitch your idea. You’re absolutely sure that the chosen editor will respond. This is the time you nail it with the right pitch.
Here are the things that editors don’t want to see (they’ll simply delete the message):
- An idea that’s already been discussed multiple times on their site – your lack of research
- An idea that doesn’t fit their website – again, no research at the back
- Going against the pitch guidelines
4. Know-How to Pitch an Editor
You simply can’t ignore what they’re looking for. Often guest-posting platforms set guidelines to help you pitch in as a guest or contributor. Follow those guidelines religiously.
Go through the website and observe:
- What types of content do you see?
- What topics do they cover?
- How are the articles formulated?
It will help you find a unique angle that hasn’t been shared before.
Search the web to find extra information on making your pitch irresistible for the publication you’re targeting.
Understanding the editor is important. Because, when you do, your success chances will improve dramatically.
Let’s dig deeper and learn how to make connections with your editor.
5. Email to the Editor
- You need to find the right editor.
- Get their attention.
- Do your research to come up with a convincing pitch.
Still, there’s one more thing to keep in mind – how to make that perfect connection and pitch in.
6. Essential Ingredients of Your Email
- It must have a brief introduction about you and your business, which is a must.
- Another thing that goes without saying is your email should highlight the benefits (views, reads, shares, affiliate links, etc.).
- Even if it’s too early for them to figure out, they should clearly identify your idea as a difference-maker. In short, by the end of your email, they should have a clear idea about the value your content should bring about.
- Don’t forget to incorporate your post’s outline with your introduction email. This is an extra step most editors like to see. This way, they’ll easily figure out what’s coming their way and if it’ll suit their website or not.
- After sending the email, you’ll be eagerly waiting for their response, which might take time. How long? You might ask. Well, not within an hour or a day.
- Things can stretch the response time up to a week, maybe two weeks. Therefore, send a reminder, a follow-up email to check on.
You can do it on your own or hire a professional SEO agency to get things done for you.